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When
it’s time to sell your house, you want an
agent who shares your goal—to sell your
house for the highest possible price in
the shortest possible time—and who knows
how to achieve it. I am committed to giving
you the highest-quality service, expertise,
advertising and marketing advice to help
make your goal a reality. You can count
on me for unwavering and thorough attention
throughout the process.
In selecting me as your agent, you are benefiting
not only from my own knowledge, skills and
dedication, but also from my affiliation
with Evers & Co. Buyers like Evers & Co.
listings: we advertise them widely, and
we have the resources to make sure they’re
shown and presented well. Together, my expertise
and the organizational support of Evers
& Co. consistently get the job done for
sellers.
Here are the key steps I take to ensure
the successful sale of your home:
- Choosing the
correct price: Before your house goes
on the market, I get information from
sales and listings in your neighborhood
as well as from my Evers & Co. colleagues.
I know the area thoroughly and am always
up-to-date on changes in market conditions,
so you can be sure I’ll price your house
appropriately.
- Preparing
the property for market:
I’ll make certain that your house can
“show its best”—and be most inviting to
buyers—by arranging for any necessary
work and making the Evers & Co. inventory
of furnishings and decorative items available
if needed.
- Marketing
and advertising: I customize a marketing
plan for each property. The key elements
include:
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Internet exposure —
Most buyers start their search
for a
house online. It is crucial that
your home be listed be on as
many Web sites as possible. At
minimum, it will be listed on
my Web site, www.bonnielewin.com;
the Evers & Co. Web site, www.eversco.com;
and the Web site of MRIS (Metropolitan
Regional Information System),
a multiple-listing service that
covers the entire metro D.C. area.
MRIS includes home
features and photos, virtual tours
and neighborhood information.
Open houses —
These include weekend open houses
for prospective purchasers as
well as Tuesday Broker Open Houses.
I mail color “Just Listed” open
house postcards to neighbors,
other targeted neighborhoods,
and contacts on
my database.
Promotional materials
— To make the most of marketing
your house, I use high-quality
materials and distribute
them strategically. I’ll provide
a custom-designed brochure
with photographs and a fact sheet.
I’ll also send
direct-mail postcards, with a
professional photograph of the
property, to neighbors and other
targeted neighborhoods.
Advertising — As
with the marketing materials,
I’ll advertise your property where
it really counts. Moreover, Evers
& Co. works as hard as I do to
create top-flight advertising.
Our ads in The Washington Post
feature a photo of the house and
engaging prose. We also advertise
in the Northwest Current newspaper
and in magazines that reach our
target buyer audience, including
Washingtonian, Bethesda Magazine,
Washington Life, D.C. Luxury Home
and Pinnacle.
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- Telephone
follow-up — It’s vitally important
to talk to agents and potential buyers
who have seen your house. I make follow-up
calls to answer any questions they might
have and further develop their interest.
I’ll keep you apprised of what I learn
with weekly written reports to help you
understand how the market is responding
to your property.
- Negotiation
of offers — I’ll advise you on getting
an offer with the best possible terms;
and before proceeding, I’ll ensure that
the buyer is financially capable and otherwise
suitable to complete settlement.
- Follow-through
from contract ratification to settlement
— I’ll guide you through the inspection
stage, help arrange any necessary repairs
to your house and, of course, provide
all the help and expertise that you need
at the settlement table.
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